General Manager of Tencent Customer Research & User Experience Design Center, Expert Designer, Tencent Distinguished Lecturer.
Chen joined Tencent in 2003 and was the first full-time interaction designer and user research engineer of Tencent. She has taken the lead in the design of multiple successful products and events in China’s internet including QQ, Qzone, QQ Game, QQ Music, Tencent Video, Tencent Charity, QQ Browser, Tencent WE Summit, and 99 Charity Day. Product research projects with huge amounts of users, such as WeChat, enabled the accumulation of rich research experience and the creation of internet-based research tools and platforms. Chen also introduced traditional research and assessment methods, modify them and further developed the product experience evaluation system and industry research methods with high reliability and validity applicable to internet products, witnessing the remarkable development of internet products from none to millions of users.
Since 2007, Chen has actively promoted collaboration and exchange with higher education institutions and drawn their attention experience design, providing learning and practice opportunities for students and enhancing the integration among industry, academia and research. Partner institutions include Peking University, Central Academy of Fine Arts, Xi'an Jiaotong University, Fudan University, Guangzhou Academy of Fine Arts, Shenzhen University and Shenzhen Polytechnic. She edited Around You, Design For You book series, and Product Concept Behind WeChat, and contributed to the publication of Logic in Design, Touchpoint: Service Design in Global Context, and UX Best Practices: How to Achieve More Impact with User Experience. She also involved in the application of 89 patents among which 73 have been granted. The patents are mainly for the realization, technology and appearance of Internet services and applications.
