Creative Thinking: Between Dream & Real —— Lee Eunhaw, Chief Interior Designer, InSeed Design

Creative Thinking: Between Dream & Real

Time: 19:00 — 20:00, Tuesday, Sept. 10

Venue: Lecture Hall, 11th FL, Zhiyuan C1

Working Language: English

Zoom Meeting ID: 810 2778 3384

Passcode: 872 251

Abstract:

The ability to dream has always been one of the most important elements in the development of human history. 

Leonard Da Vinci, the first designer of the world, had dreamed of flying over the sky throughout his life. The important thing was that he had already developed his idea of flying technologically in the 15th century. He was not just a dreamer; he was the real designer.

At the beginning of 20th Century, the Wright flyer flew in the sky successfully after the long efforts of the Wright Brothers. 

It was the exact moment of "dreams come true" after Da Vinci's thinking. 

Those who work in the field of design, like industrial or space design, easily can define their roles as those who just make something more beautiful or more convenient than now. This kind of careful approach has always been valuable enough throughout the histroy of design. 

Through the story of deisgn, we found out that there were so many ideas that made small changes and after all, it occurred big difference from now and then. And sometimes we watch the notable idea that changes big differences in a short time. 

What I want to discuss is not super technology or super invention. I would like to talk about what we dream of in our daily lives as designers. 

We may think some idea is not useful and just funny for laugh. Collect these humble ideas and make them realized. It will be the first approach for jumping to the big changes. It will be the first approach for jumping to the big changes. 

About the Speaker:

Lee Eunhaw, 

Chief Interior Designer, InSeed Design

Eunhwa Lee is an accomplished designer with extensive experience in the fields of interior design and design management. She holds a Master of Arts in Design Management from Su,ngkyukwan University in Seoul, Korea along with specialized certifications in Interior Design and 

Decoration from prestigious institutions in Milan, Italy. 

Eunhwa currently leads InSeed Design, her own design and consulting studio based in Italy, where she specializes in interior design and marketing consultations. Her career spans multiple countries and sectors, with a rich history of delivering high-end interior design projects for 

luxury hotels, residential, commercial, and office spaces across Europe, Asia, and the Middle East. 

In addition to her design work, Eunhwa has also shared her expertise through lectures at various universities in Korea, and has served as a critic for interior design master courses. Her global experience, combined with her educational background, positions her as a leader in the design industry, where she continues to innovate and inspire through her creative vision and strategic approach.