May 28. 2025 - Latest News
May 22–26, 2025, The School of Design at Southern University of Science and Technology participated in the 21st China (Shenzhen) International Cultural Industries Fair. Under the curatorial theme “Design as a ‘Meta-Discipline’ and Design Exploration as Innovation-Driven,” it showcased 19 cutting-edge research and teaching projects. These works explored the connections between design + technology and the cultural industries, the inspiration knowledge brings to cultural industries, and the role of academic inquiry in guiding future industries. Through these academic showcases, the exhibition positioned design as a “meta-discipline,” inviting audiences to contemplate “What is design, and what does design do?”
SUSTech School of Design Booth
On the opening day, distinguished speakers included Guan Daowen, Dean of the School of Innovation and Creative Design at Southern University of Science and Technology; Qiu Xinxian, Distinguished Visiting Dean of the School of Future Design at Harbin Institute of Technology's International School of Design; Zhao Lu, Deputy Director of the Graphic Design Committee of the China Artists Association; Wang Fangliang, Dean of the School of Fine Arts and Design at Shenzhen University; Huo Yuda, Dean of the School of Creative Design at Shenzhen Tech University; and Gao Peng, Dean of the School of Future Design at Beijing Normal University (Zhuhai). The forum was moderated by Zhong Gang, renowned media commentator and Editor-in-Chief of “Dabianlu.”
Future Design Education Forum
Address by Guan Daowen, Dean of the School of Innovation and Creative Design
The China (Shenzhen) International Cultural Industries Fair is a premier national, international, and comprehensive cultural industry exposition certified by the Global Association of the Exhibition Industry (UFI). It has evolved into China's most prestigious, largest-scale, and most effective and influential exhibition in the cultural industry sector, acclaimed as “China's Premier Cultural Industry Exhibition.”
This exhibition features 19 carefully selected achievements and ongoing research projects from faculty and students' academic and teaching work. These span topics directly relevant to cultural industries—such as intangible cultural heritage preservation and development, gaming, cultural heritage and tourism, and cultural-health integration—as well as pioneering fields like virtual reality cinema, the metaverse, and human-machine collaboration that may inspire or even shape future industries. (See the end of this article for a list and brief descriptions of the 19 exhibits.)
Graduate students from the Academy explain the digital interactive intangible cultural heritage work “Night Tour of Painted Lanterns” to guests
The School's exhibition at the Cultural Expo represents a profound implementation of the “Design + Technology” philosophy and a pioneering exploration of the paradigm shift in design academia during the AI era. Through deep integration of interdisciplinary research with industry demands, the School has established an innovation ecosystem spanning fundamental theory to applied practice. This approach injects technology-driven momentum into design disciplines while offering humanistic yet technologically sophisticated concepts and solutions for addressing the sustainable development of complex social systems.
Looking ahead, the school will maintain its forward-looking perspective of “design as a meta-discipline,” focusing on cutting-edge fields such as artificial intelligence, virtual reality, and biomedicine. It will deepen the collaborative innovation mechanism integrating industry, academia, research, and application, driving the paradigm shift of design scholarship from within the university system toward building an innovation ecosystem. By cultivating more interdisciplinary design talents equipped with cross-disciplinary thinking, social responsibility, and technology transfer capabilities, the School will continuously explore the boundless potential of design in bridging technology and humanity, people and nature, knowledge and economy. It will contribute SHUST's wisdom and design strength to Shenzhen's development as a “World Design Capital,” industrial upgrading in the Guangdong-Hong Kong-Macao Greater Bay Area, and global sustainable development.
1. Virtual Reality Film “Gaze-Based Editing”
Project Lead: Assistant Professor Luo Tao
2. Designing Future Technology and Nature: Revealing Shenzhen's Material Characteristics from Within “Yisu”
Project Leads: Assistant Professors Marcel Sagesser, Enza Migliore
3. Audiovisual Speculations on Shenzhen's Digital Future
Project Lead: Assistant Professor Marcel Sagesser
4. Designing Exciting Force-Feedback Virtual Reality Experiences
Project Lead: Assistant Professor Shengyu Zhu
5. Rainbow Forest: Designing Assistive Learning Tools for Gamified Classroom Learning in Children with Autism
Project Lead: Assistant Professor Xuelang Li
6. TherAIssist: Facilitating Art Therapy Homework and Client-Therapist Collaboration Through Human-AI Interaction
Project Lead: Assistant Professor An Pengcheng
7. Boundless Communication: Reconstructing Physical Boundaries and Interactive Experiences in Contact Improvisation Through Digital Media
Project Lead: Assistant Professor Zhang Wanlin
8. Night Tour of Painted Lanterns: Interactive Innovation Reviving Bianjing's Lantern Culture via AIGC
Project Lead: Assistant Professor Zhang Wanlin
9. Exploring Underwater Archaeology Robot Applications from a Socio-Technical Perspective
Project Lead: Assistant Professor Zhang Wanlin
10. Reconfigurable Underwater Exoskeleton for Diving Assistance
Project Lead: Assistant Professor Wan Fang
11. Future Archaeology: Experiencing, Discussing, and Testing Dynamic Archives through Hakka Cultural Examples
Project Lead: Assistant Professor Enza Migliore
12. Negative Times Negative Equals Positive: A Stage Designed for Sharing Pressure
Project Lead: Assistant Professor Mirna Zordan
13. Generative AI as Artistic Agents: Enhancing Live Exhibition Experiences
Project Lead: Assistant Professor Xiao Ruowei
14. Firefighting-Themed Multiplayer Asymmetric Combat Game: Firefighting GO
Student Team: Zhang Jinlong, Wen Rusi, Cao Liecheng, Jiang Yutong
Course & Instructor: [Undergraduate Course: Game Design] Assistant Professor Xiao Ruowei
15. Data Divine Implantation
Student Team: Zhang Luwen, Xu Yuxuan, Ji Jiali
Course & Instructor: [Undergraduate Course: Sound and Sensory] Assistant Professor Xu Qiusheng
16. Sound Encounter at Yuanling: Interactive Audio Tour for Cultural Accessibility in Shenzhen
Student Team: Gong Xi, Wang Yucen
Course & Instructors: [Undergraduate Course: Sound Design] Assistant Professors Marcel Sagesser, Zhang Wanlin
17. Slow Exploration of Yuanling: Service Design for Sustainable Cultural Development in Yuanling Community
Student Team: Cao Liecheng, Jiang Yutong, Li Futian, Zhao Yong, Zhou Qijunxiao
Course & Instructor: [Undergraduate Course: Service Design] Assistant Professor Zhang Wanlin
18. Culinary Connections: AR-Enhanced Kitchen Experiences
Student: Zheng Yuxuan
Course & Instructor: [Undergraduate Course: Personal Systems Design - Physical] Assistant Professor Zhu Shengyu
19. 2050 Shenzhen: Wearable Garment Design Integrating Traditional Chinese Medicine Functions
Student Team: Li Haolong, Li Zinan, Cheng Sirui
Course & Instructor: [Graduate Course: Design Innovation in Industrial Applications and Practice - Shenzhen 2050] Professor He Jingzhi
1. Virtual Reality Film “Gaze-Based Editing”
Project Lead: Assistant Professor Luo Tao
This project addresses challenges in narrative and editing within the field of film and television virtual reality (VR), specifically tackling issues arising from the medium's unique characteristics. It explores new editing languages and narrative approaches tailored for VR cinema.
Research Content and Innovation
2. Designing Future Technology and Nature: Revealing Shenzhen's Material Characteristics from Within “Yisu”
Project Leaders: Assistant Professor Marcel Sagesser, Enza Migliore
This technology-driven design research, jointly conducted by the Materiality Research Group and the Sound Research Group, uses Shenzhen as a case study. It employs interdisciplinary methods to reveal the material hybridity and dynamic evolutionary logic of urban environments.
Research Content and Innovation
3. Fragments and Micro-Leaps: Audiovisual Speculations on Shenzhen's Digital Future
Project Lead: Assistant Professor Marcel Sagesser
This project, conducted by the Sound Research Group, explores audiovisual digital media art. Set in Shenzhen's Longgang District, it employs AI and virtual reality technologies to predict the future evolution of urban landscapes.
Research Content and Innovation:
4. Designing Immersive Haptic Virtual Reality Experiences
Project Lead: Assistant Professor Shengyu Zhu
The Immersive Design Research Group focuses on haptic feedback technology in virtual reality (VR), exploring how multimodal interaction can enhance user immersion and address current technical limitations in VR's tactile perception capabilities.
Research Content and Innovations:
5. Rainbow Forest: Assistive Learning Tool Design for Gamified Classroom Learning in Autistic Children
Project Lead: Assistant Professor Li Xuelian
This project, developed by X-GROUP, is a special education assistive tool designed for autistic children's classroom needs. It creates a gamified learning system based on multisensory stimulation.
Research Content and Innovation:
6. TherAIssist: Human-AI Interaction for Art Therapy Homework and Client-Therapist Collaboration
Project Lead: Assistant Professor An Pengcheng
This project addresses challenges in art therapy homework guidance and tracking by developing a generative AI-driven multimodal interaction system that supports clients in completing reflective creations within daily contexts.
Research Content and Innovation:
7. Boundaryless Exchange: Reconstructing Physical Boundaries and Interactive Experiences of Contact Improvisation in Digital Media
Project Lead: Assistant Professor Zhang Wanlin
This project, part of the Resilient Culture Research Group's digital art studies, explores bodily interactions in virtual spaces by translating dance improvisation concepts into cross-media experiences.
Research Content and Innovation:
8. Night Lantern Tour: Interactive Innovation Reviving Bianjing's Lantern Culture via AIGC
Project Lead: Assistant Professor Zhang Wanlin
The Resilience Culture Research Group focuses on digitally preserving Song Dynasty Bianjing's lantern culture. Utilizing AI-generated content (AIGC) and immersive interactive technology, it constructs a “drawing-generation-experience” cultural regeneration system.
Research Content and Innovation:
9. Exploring Underwater Archaeology Robot Applications from a Sociotechnical Perspective
Project Lead: Assistant Professor Zhang Wanlin
This Resilience Culture Research Group project examines robots' role and collaborative mechanisms in underwater archaeology from a sociotechnical lens.
Research Content and Innovation:
10. Reconfigurable Underwater Exoskeleton Robot for Diving Assistance
Project Lead: Assistant Professor Wan Fang
The Machine Intelligence Design + Learning Lab project focuses on diver-robot collaboration scenarios, developing wearable exoskeleton robots to enhance underwater operational efficiency and safety.
Research Content and Innovations:
11. Future Archaeology: Experiencing, Discussing, and Testing Dynamic Archives through Hakka Cultural Examples
Project Lead: Assistant Professor Enza Migliore
The Materiality Research Group's Urban Archaeology and Cultural Heritage project addresses cultural amnesia amid Shenzhen's rapid urbanization, exploring how digital technologies can innovate traditional historical narratives.
Research Content and Innovation:
12. Negative Times Negative Equals Positive: A Stage for Sharing Stress
Project Lead: Assistant Professor Mirna Zordan
The Future Spatial Visualization Lab explores interactive mechanisms for stress sharing through responsive environments. By constructing dynamic systems using electroencephalogram (EEG) signals, the project visualizes and modulates participants' psychological stress states, fostering mutual perception and empathy regarding stress among individuals.
Research Content and Innovation:
13. Generative AI as Artistic Agent: Live Exhibition Experience Enhancement
Project Lead: Assistant Professor Xiao Ruowei
Positioned within the art exhibition domain, this project seeks to disrupt conventional exhibition models. By integrating generative AI (AIGC) with art exhibitions, it creates a novel, AI-enhanced exhibition experience driven by audience interaction.
Research Methods and Innovations:
14. Firefighting-Themed Multiplayer Asymmetric Combat Game: Firefighting GO
Course and Instructor: [Undergraduate Course: Game Design] Assistant Professor Xiao Ruowei
Project Positioning:
An asymmetric combat XR educational game co-developed by Xiao Ruowei's team and Shenzhen Fire Department, integrating RFID and VR technologies to deliver immersive fire safety knowledge.
Core Content:
1. Technical Architecture: Interaction Design: Police players wear RFID-tagged firefighting gear, triggering virtual fire suppression actions by scanning tags; adversaries create fires by identifying virtual flammable objects, reinforcing the cognitive link between “real-world tool selection” and “virtual task execution.”
Scene Innovation: Utilizes a 2v2 competitive mode, embedding fire safety knowledge into character missions and narrative clues, while enhancing learning motivation through social gameplay.
2. Technical Advantages: Leverages passive RFID's power-free nature to build a low-cost virtual-physical interface. The system rapidly adapts to diverse scenarios like education and tourism, offering high scalability.
3. Application Value: Breaks traditional safety education's one-way indoctrination through a “technology + entertainment” model. Validated by Shenzhen Nanshan District Fire Brigade, it significantly boosts public engagement and knowledge retention.
Innovative Value:
Pioneers the cross-industry application of “murder mystery games + public safety,” demonstrating XR technology's effectiveness in emergency knowledge dissemination and providing a replicable technical framework for similar educational products.
15. Data Implantation
Course and Instructor: [Undergraduate Course: Sound and Sensory Perception] Assistant Professor Xu Qiushí
Core Objectives:
Explore the biological future of data storage by envisioning plants transformed into sound data storage media through synthetic biochemistry. Reflect on material consumption and media innovation in the data era. Integrating design studies, biochemistry, and futurology, this project examines the symbiotic relationship between data and nature through installation art, proposing the speculative concept of “Plants as Data Centers.”
Core Content:
Conceptual Framework: Addressing future material resource demands driven by data explosion, proposes the “plant data carrier” concept—engineering plants via synthetic biology to store audio data. Aligning with sound's emergence as a dominant future medium, constructs a closed-loop logic: “so und capture → plant storage → data visualization.”
Installation Design and Implementation: Physical Form: Mechanical floral installations crafted from tin foil, iron wire, and wooden panels. Interwoven wires simulate plant roots and stems, evoking a futuristic “data plant” aesthetic.
Interaction Mechanisms: Sound-Triggered Response: Upon detecting sound, LED strips shift from blue to red while mechanical petals open and close, symbolizing data storage activation. Sound Feedback: A buzzer emits the “D, D” data transmission sound, reinforcing the technological aesthetic and metaphor of data flow.
Innovative Value:
Speculative Innovation:
1. Introduces the concept of “biological data mediums,” challenging traditional physical storage forms (e.g., hard drives, cloud storage) and offering interdisciplinary pathways for data sustainability.
2. Critiques the data era's overexploitation of natural resources through the unnatural “plant-data” connection, advocating a future vision of “data ecologization.”
Design Methodology Breakthroughs:
1. Employs a hybrid approach of “technological metaphor + artistic expression” to translate abstract biochemical concepts into tangible installation experiences, lowering the barrier to understanding future technology.
2. Explores multisensory interaction (visual, auditory) in data visualization, expanding dimensions of information transmission.
16. Sound Encounter in Yuanling: Shenzhen's Interactive Audio Accessibility Tour
Course and Instructors: [Undergraduate Course: Sound Design] Assistant Professor Marcel Sagesser, Zhang Wanlin
Project Description:
This sound design course project, led by Marcel Sagesser and Professor Zhang Wanlin, focuses on cultural accessibility. It leverages audio technology to enhance the inclusivity of the Yuanling community for diverse visitors.
Core Content:
Technology Applications:
1. Developed a sound tour mini-program integrating geolocation and audio storytelling to convey community history, resident narratives, and intangible cultural heritage, enabling independent exploration for visually impaired individuals.
2. Installed sound souvenir installations at subway exits, allowing users to generate personalized musical keepsakes from collected audio fragments to reinforce experiential memories.
Inclusive Design:
1. Guided by the principle “Sound Knows No Borders,” the project addresses the needs of Paralympic athletes, tourists, and local residents. Multilingual audio and emotional sound design (e.g., environmental soundscapes) lower cultural comprehension barriers.
2. Courses collaborate with the Shenzhen Accessibility Association to integrate sound interaction as assistive technology into community accessibility renovation standards.
Interdisciplinary Approach:
1. Integrating acoustic engineering, interaction design, and community anthropology, the program explores innovative digital applications in public cultural services through a “sound collection - narrative construction - technical implementation” process.
Innovative Value:
Pioneering a “sound + accessibility” community tour model, demonstrating the unique advantages of auditory media in cultural dissemination, and providing replicable technical pathways for aging societies and disability-friendly city development.
17. Yuanling Slow Tour: Service Design for Sustainable Community Culture Development
Course & Instructor: [Undergraduate Course: Service Design] Assistant Professor Zhang Wanlin
Project Positioning:
Cao Liecheng's team leverages Shenzhen Yuanling Community's coffee culture to drive community rejuvenation and cultural dissemination through service design and immersive experiences.
Core Content:
Experience System Development:
1. Developed the “Yuanling Coffee Slow Tour Experience Kit,” including eco-friendly coffee cups, community guides, and walking route maps. Users collect cultural badges and souvenirs by checking in at participating cafes.
2. Designed a “DIY Personalized Commemorative Cup” activity, integrating coffee consumption with creative expression to strengthen emotional connections.
Dissemination Mechanisms:
1. Utilize social media “Share to Earn” incentives to encourage users to share check-in content, creating a closed-loop “offline experience - online dissemination” cycle.
2. Enhance community cultural recognition through visual symbol design on merchandise like canvas bags and Velcro accessories.
Sustainability:
1. Eco-friendly materials (reusable coffee cups) and local business partnerships balance cultural dissemination with commercial empowerment, boosting community economic vitality.
Innovative Value:
Using “coffee culture” as an entry point, this initiative activates younger demographics in aging neighborhoods through lightweight service design, offering a trinity solution of “culture-commerce-experience” for urban micro-renewal.
18. Culinary Connection: AR-Enhanced Kitchen Experiences
Course & Instructor: [Undergraduate Course: Personal System Design - Physical] Assistant Professor Zhu Shengyu
Project Focus:
Centering on everyday kitchen scenarios, this project explores deep integration of augmented reality (AR) technology into kitchen life to elevate living standards and cooking experiences. It falls under physical object design within personal system design.
Core Content:
1. Design Process: Guides students through a complete design cycle, starting from identifying everyday design opportunities and progressing through market research, user research, product requirement design, functional design, development, and product evaluation.
2. Technology Application: Emphasizes exploring innovative AR applications within kitchen environments, such as delivering novel interactive experiences in cooking guidance, ingredient management, and kitchen space planning.
Innovative Value:
1. Experiential Innovation: Integrating cutting-edge AR technology into kitchen scenarios disrupts traditional kitchen experiences, delivering immersive cooking and kitchen usage experiences.
Design Method Innovation:
Through a comprehensive and systematic design process, it establishes a reference paradigm for designing physical objects with new technology integration, fostering students' comprehensive design capabilities and innovative thinking.
19. 2050 Shenzhen: Wearable Garment Design Integrating Traditional Chinese Medicine Functions
Course and Instructor: [Graduate Course: Design Innovation in Industrial Applications and Practice - Shenzhen 2050] Professor He Jingzhi
Project Positioning:
The Li Haolong team designs smart wearable devices integrating traditional Chinese medicine therapy functions to address future health needs, exploring cutting-edge forms of traditional medicine and technology convergence.
Core Content:
Functional Innovation:
1. Multimodal Therapy: Built-in sensors and AI algorithms enable intelligent adjustment and personalized adaptation of TCM modalities including acupuncture, massage, moxibustion, and hot/cold compresses.
2. Cultural Symbol Transformation: Abstracts Yin-Yang harmony, meridian qi-blood flow, and Five Elements theory into garment patterns and color systems, visualizing traditional medical concepts.
User Scenarios: Designed for Shenzhen office workers, seniors, and sub-health populations, this portable wearable supports health management during commutes, work, and daily routines.
Technological Vision: Integrating Midjourney's 2050 technology feasibility predictions, it proposes conceptual designs like “luminescent circuit muscle activation,” advancing TCM wellness toward intelligent and fashionable transformation.
Innovative Value:
Breaking the usage constraints of traditional Chinese medical tools, this project builds a trinity health ecosystem—prevention, treatment, and cultural inheritance—through wearable devices, providing a design blueprint for the modernization of traditional Chinese medic
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